The world today is complex, with information spreading rapidly. How do we see the bigger picture? This installation challenges visitors to reflect on their limited perspectives and consider how different viewpoints can combine for a fuller understanding. It encourages critical thinking about controversial issues. The elephant, deconstructed as a tree, symbolizes fragmented perception. The wall represents the blind men's limited view, while cracks reveal glimpses of branches, leaves, moss, roots, soil, and trunk—each a piece of the whole.!
Brand Designer > Art Director
Andan
brand identity for Berlin based AV collective
Brand Designer
Art Director
brand identity for Berlin based audio visual collective:
[ brand design ]
Concept
Develop a flexible identity system for a Berlin-based audiovisual collective, establishing a clear visual foundation ahead of the group’s formal launch. The naming concept, [ Andan ] draws from the Spanish “they walk” and carries a subtle phonetic echo of “undone,” suggesting movement, openness, and work in progress.
Design
Created a modular logo system consisting of a symbol, wordmark, and full-name lockup. Built a typographic structure that balances institutional clarity with cultural edge. Developed business card mockups and curated color variations to demonstrate adaptability across early-stage applications.
Execution
Delivered a cohesive, scalable identity that supports communication needs from day one and sets a professional, future-facing tone for the collective’s growth.
Above are preliminary logo explorations based on movement.
DELIVERABLES
Art Direction
Brand Identity
Graphic Design